Media Campaign for Luxury Car Model Launch Leaves Lasting Impression

Project Background

A global luxury automotive brand was reintroducing a sportier version of one of its most popular models. The reintroduction relied on a media campaign and coincided with the auto shows where marketing material would be distributed to interested customers. 

Services & Solutions

Mozaik designed a handout using a test tube and a custom embossed test tube cap which conveyed the scientific formulation of the new car. The printed material was scrolled and inserted into the test tube then passed out at the auto shows across the country.

Outcome & Results

The uniqueness of the packaging solution created a powerful impact which contributed to the successful introduction of the new model.

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