How To Make the Most of Your Custom Packaging
Custom packaging solutions are an essential element for any modern business looking to stand out from the crowd. Not only does this packaging protect the product in transit, but it’s also the first point of contact with the customer. Custom cardboard boxes are your chance to make a lasting impression and create a memorable experience.
However, creating effective custom packaging goes beyond just slapping your logo on a box. To truly make the most of your custom boxes, there are a few key factors you should consider when designing your custom packaging solution.
Make It Easy to Use
One of the main goals of custom packaging is to protect your product during transit. However, if the packaging is too difficult to use, customers may find it frustrating to open and could potentially even damage the product in their struggle. This can detract from the user experience and leave customers with a negative perception of your brand, putting them off from repurchasing in the future and even discouraging future customers if negative unboxing videos are posted online.
To avoid this, ensure that you’re choosing the right type of packaging for your product. For example, corrugated cardboard boxes will keep your products safer than flimsy mailers, ensuring they are better protected in transit. Certain types of boxes are also ideal for certain industries. Subscription boxes and luxury brands prefer to opt for easy-open mailer boxes, while many small businesses prefer the versatility of shipping boxes with custom inserts.
Ensure It’s an Experience
When shipping your products, it’s about more than the product itself — it’s about the overall user experience. Especially in the era of social media, the entire unboxing experience is a significant contributor to your overall brand perception, so ensure that your boxes live up to the modern standard.
When designing your custom boxes, think about your target customers and how you want them to feel when they receive and open your box. What message do you want to convey, and what tone do you want to set? Is your brand bright and playful or quiet luxury? Be mindful of your custom packaging design choices, and ensure they align with this mission. Choose exterior branding, interior branding, box shapes, inserts, and other factors that align with your brand voice and imagery while drawing in the customer and creating anticipation for their new item.
In today’s world, sustainability and environmental responsibility have become increasingly important to consumers. Many customers are looking for brands that align with their values and support eco-friendly practices, so it’s crucial to consider the environmental impact of your custom packaging if you want to draw in and retain this clientele.
When designing your custom boxes, work with your custom box manufacturer to utilize eco-friendly materials whenever possible. This can include recyclable corrugated cardboard, biodegradable void fill, soy-based inks, and more. Your green practices can also go beyond materials; when you create custom cardboard boxes with dimensions tailored to your unique product, you reduce void fill as well as carbon emissions from transportation. By reducing your carbon footprint, you can boost your brand’s image as a socially responsible company.
Boost Brand Recognition
Custom cardboard boxes serve as a powerful marketing tool to boost brand recognition. By incorporating your brand’s logo, colors, and messaging on the packaging, you create a consistent and cohesive brand image. This, in turn, makes it easier for customers to recognize your brand and helps to build brand loyalty.
Custom packaging also boosts your brand’s perceived value. An estimated 68 percent of consumers think that custom packaging makes a brand seem more upscale, and 61 percent agree that custom boxes get consumers more excited about receiving their products. By customizing your product packaging and investing in custom cardboard boxes, you can improve customer experience, encourage word-of-mouth marketing, and grow sales through new and returning customers alike.
If you’re ready to invest in cost-effective custom packaging solutions for your business, Mozaik can help. Our team of design experts will help you create a strong visual presence, while our state-of-the-art manufacturing solutions will bring your vision to life. With fresh designs, fast lead times, and flexible solutions, we’re the premier choice for custom packaging across all industries. In fact, we guarantee 100 percent satisfaction from start to finish. To learn more about how the Mozaik team can help you with custom cardboard boxes or other custom packaging solutions, contact us online and request a free quote today.