5 Helpful Tips To Make Your Custom Label Design Stand Out

There have never been so many custom label design options at businesses’ disposal. However, there have also never been so many businesses vying for shoppers’ attention.

It can be challenging to create a product label that catches the eye of consumers and represents your brand effectively. Luckily, by incorporating a few of these key tips into your design process, you can create custom label stickers that pop off the shelf and draw attention to your product time and time again.

1. Solidify Brand Colors

First and foremost, your custom label design should align with your brand identity. This includes using your brand colors in a prominent and consistent way. 

If you don’t have strong, unique brand colors, start there. Ensure that you’re choosing cohesive colors that your customers can spot and recognize from halfway across the store. By solidifying these brand colors in your label design, you can create a cohesive and recognizable look for your product. This is especially important for brand recognition and visibility in a crowded marketplace.

2. Add Metallic Foil

Once you’ve nailed brand recognition, it’s time to focus on elevating perceived brand value. One way to instantly make your custom label design stand out and look more luxurious is by incorporating metallic foil into the design.

Metallic foil adds a shiny and eye-catching element to your packaging, making it stand out on the shelf. It also conveys a sense of luxury and quality, which is appealing to consumers.

When designing with metallic foil, consider incorporating it into text or graphics as an accent. Play around with different metallic colors and placements to see what works best for your product and with your existing brand colors.

3. Play with Materials

In addition to incorporating custom colors and metallic accents into your custom label, consider using different textures and materials to make your label stand out. This adds a unique tactile element to your packaging that makes it more interesting and interactive for consumers.

For example, you can use textured paper materials such as kraft paper or cardstock to lend a rustic, natural feel and add depth. You can also opt for transparent materials, such as clear or frosted film, to create a sleek and modern look.

You can also combine contrasting textures to create a signature feel or incorporate raised surfaces like embossing for luxurious dimensionality. With so many options, it’s another cost-effective way to solidify your brand identity beyond color and text.

4. Consider Uncommon Shapes

When it comes to designing your custom label, don’t be afraid to think outside of the box and use uncommon shapes. While rectangular and square labels are standard, using a unique shape can instantly make your product stand out on the shelf and help it become more easily recognizable.

Consider the shape of your product, brand identity, and target audience when deciding on a label shape. For example, rounded labels can complement bottles and cans, and teardrop shapes can help any beverage brand stand out.

You may also be able to request completely customized shapes. If your custom label manufacturer provides custom die cutting, your label printer will be able to stamp virtually any shape you want out of the label material.

5. Be Bold

Finally, don’t be afraid to be bold with your custom label design. In a sea of products, it’s important to have a label that catches the eye and is remembered by customers long after they leave the store.

This can be achieved through the use of bold colors, eye-catching graphics, and memorable copy. More and more, brands are opting for quirky designs, dark humor, or clever graphics. For example, think of food products, such as sour candy or hot sauce, that replicate toxic warning labels. Going for a bold, attention-grabbing label design is sure to help your product be remembered. Just remember to strike a balance between standing out and being visually appealing.

If you want to incorporate custom labels into your branding strategy and stand out in the marketplace, Mozaik can help. Our team of design experts will help you create a strong visual presence, while our state-of-the-art manufacturing solutions will bring your vision to life. With fresh designs, fast lead times, and flexible solutions, we’re the premier choice for custom packaging across all industries. In fact, we guarantee 100 percent satisfaction from start to finish. To learn more about how the Mozaik team can help you with custom labels or other custom packaging solutions, contact us online and request a free quote today.