4 Problems to Watch Out for When Designing Your Custom Displays
Custom POP displays are a valuable tool for showcasing your products and capturing the attention of potential customers. When designed correctly, they can elevate brand awareness, improve perceived brand value, and significantly boost retail sales.
However, if not given proper attention, designing a custom cardboard display can lead to major headaches and lost opportunities — including lost profits. If you want to ensure your custom display manufacturing process is stress-free, keep an eye out for these four common issues when designing your custom POP display.
1. Cutting Corners on Quality
One of the most common mistakes in designing custom displays is cutting corners on material quality. While this may seem like a cost-effective approach in the short term, it can end up costing you much more in the long run. Poor quality materials can lead to a lackluster display that doesn’t properly showcase your products, harming your brand image and giving off a cheap or unprofessional impression.
Additionally, low-quality materials are more susceptible to damage, resulting in frequent repairs or replacements. This not only affects the appearance of your display but also adds unnecessary expenses to your budget. To save the most over time, it’s crucial to invest in high-quality materials that can withstand the wear and tear of everyday interaction and make your display stand out among competitors in-store. If you have a limited budget, consult your custom display manufacturer to choose a material that is within your price range but still gives you good value for your money.
2. The Product Isn’t Secure
Another issue to watch out for is a display that cannot securely hold your products. Your custom display may look stunning, but if it fails to keep your products in place, it can cause product damage or even liability issues.
To avoid this, make sure to consider the weight and size of your product when designing your display. Use sturdy and appropriate hooks, shelves, and racks that can hold the products securely. If your custom POP display will hold a display product for shoppers to handle and use, such as a phone or camera, ensure that the attachment mechanism is secure. Check that the tethers and locks on your cardboard display are stable to prevent shoplifters or potential damage to the perception of your brand value.
3. The Color Isn’t Accurate
Colors don’t always translate perfectly from digital rendering to final print. What looks like one shade on your computer might look slightly different on someone else’s computer, and that color may look even more different on a printed cardboard display stand.
It’s important to nail your brand colors and logo, as they’re an integral part of your brand identity and play a crucial role in brand awareness. When you receive a prototype from your custom cardboard display manufacturer, make sure that you compare it to your official brand colors to ensure it looks accurate. You can also ask for color samples from your POP display manufacturer before finalizing the design to simplify the process.
4. Missing the Retailer’s Deadline
Another common issue businesses face when designing custom displays is missing the retailer’s deadline. This can happen due to various reasons, such as delays in the production process, communication issues, or not understanding the retailer’s specific requirements.
Unfortunately, once you’ve missed a retailer’s deadline, there’s generally no room for error and you will lose your spot on the retail floor. This can have a major impact on your brand exposure and sales, so it’s imperative to work with a custom display manufacturer who can stick to your deadline. A reputable custom display manufacturer will communicate clearly and continuously with you to understand your timeline and specific requirements. By handling every step of the manufacturing process, they can help reduce production errors and ensure that you meet your hard deadlines for each project.
Designing a custom marketing display can be a fun creative endeavor, but it’s important to pay attention to every detail to avoid these common pitfalls. If you want a custom display manufacturing partner you can trust to walk you through the process stress-free, Mozaik is the name you can trust. Our team of design experts will help you create a strong visual presence, while our state-of-the-art manufacturing solutions will bring your vision to life. With fresh designs, fast lead times, and flexible solutions, we’re the premier choice for custom displays and packaging solutions across all industries. In fact, we guarantee 100 percent satisfaction from start to finish. To learn more about how the Mozaik team can help you with custom cardboard displays or other custom packaging solutions, contact us online and request a free quote today.